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FILMS CAN HELP PROMOTE SABAH TO THE WORLD

Kota Kinabalu Film & Video Association (KKFVA) president Chua Soon Min (fourth right) showing the association’s demo video during a courtesy call on Deputy Chief Minister cum Tourism, Culture and Environment Minister Christina Liew at the latter’s office in Kota Kinabalu. SNT Pix/Courtesy KKFVA

KOTA KINABALU: There are more to movies than just entertainment and as far as Sabah is concerned it can be a lucrative business, said Kota Kinabalu Film & Video Association (KKFVA) President Chua Soon Min.

“Good movies is not just about the actors, it is also about the story line and also locations. A beautiful scenery will leave an impact. Films and dramas leave a lasting memories and have long term advertising effects.

“A lot of people were drawn to visit Namiseom and Seoul after watching the Korea drama Winter Sonata, and tourism packages were created to visit its filming locations. And the same effect happened to Sabah, thanks to the Hong Kong TVB drama Born Rich produced in 2009.

“Even after nine years, visitors are still flying to Sabah to see Gaya Street, City Mosque, Mount Kinabalu, our sunset, beaches and islands around the city up close.These drama shooting scenes are now famous tourism spots,” he said when paying a courtesy call to Deputy Chief Minister Christina Liew on Monday.

Chua added that many film production houses from China and Hong Kong had shown interest to shoot films in Sabah but the lack of support from the State Government had hindered them from pursuing the projects here.

“There is no (filming) permit issued by the State Government and the absence of film commission or agency in the state are also reasons why international film producers are shying away from the Sabah.

“As a result, we missed the opportunity to promote Sabah through their films which are marketed at our target areas like Hong Kong, China and Taiwan,” he explained.

Liew, who is also the Tourism, Culture and Environment Minister, had shown concern over the matter, especially since she was aware of the film making potentials since she was also a fan of the two dramas.

Offering assistance to Chua on future proposals by foreign filmmakers to shoot movies here, Liew believes that film tourism is an effective method to promote Sabah as a tourism destination.

“I will put in effort to see how the state tourism department can work with local film and video production crews. It would be a win-win situation, they get to film here and we get to promote our state to the world,” she concluded.-SabahNewsToday

Kota Kinabalu Film & Video Association (KKFVA) president Chua Soon Min (fourth right) showing the association’s demo video during a courtesy call on Deputy Chief Minister cum Tourism, Culture and Environment Minister Christina Liew at the latter’s office in Kota Kinabalu.

Kota Kinabalu Film & Video Association (KKFVA) president Chua Soon Min (third right) showing the association’s demo video during a courtesy call on Deputy Chief Minister cum Tourism, Culture and Environment Minister Christina Liew at the latter’s office in Kota Kinabalu.

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