KUALA LUMPUR: PETRONAS unveiled its much anticipated festive campaign with a fresh TV commercial for Chinese New Year titled ‘Rubber Boy’ on 3 February 2016.
‘Rubber Boy’ tells the story of Ah Hock who learnt the values of sacrifice, gratitude and acceptance growing up in a rubber plantation, witnessing his mother’s devotion in providing for the family.
PETRONAS Senior General Manager of Group Strategic Communications, Zahariah Abdul Rahman said, “PETRONAS is proud to be able to bring this warm, enduring story that resonates in the hearts of all Malaysians. We intend to send out a strong message to count your blessings and reminding everyone about the significance of being Malaysian and appreciating our common values.”
Malaysians are uniquely known for our common values of togetherness amongst different generations, forgiveness for family and friends, and prudence in conducting personal lives. For the past two decades, PETRONAS’ festive communications have always urged Malaysians to remain rooted in these values and the inclusiveness of all races, she added.
Viewers may log on to the official brand channel at www.petronasofficial.com to view the five-minute webfilm from 3 February 2016. The ninety-second TV commercial will be aired from 4 February 2016 onwards.
At the event, PETRONAS Dagangan Berhad (PDB) also launched its flagship road safety programme. This year, PETRONAS Coffee Break offers 880,000 cups of freshly brewed coffee at 142 participating PETRONAS stations nationwide on 6 – 7 February and 13 – 14 February 2016.
PDB Managing Director and Chief Executive Officer, Mohd Ibrahimnuddin Mohd Yunus said, “Our commitment for the festive safety campaign remains steadfast. We are expanding the participating PETRONAS stations from 40 stations last year to 142 stations. PDB also collaborated with PETRONAS Lubricants Marketing (Malaysia) Sdn Bhd and Proton Holdings Berhad to provide safety checks for vehicles at selected PETRONAS LubeXperts outlets and PETRONAS stations nationwide to ensure vehicles are in tip-top condition.”
Customers will also receive a 20 percent discount on brake fluids when they service their vehicles at selected PETRONAS LubeXperts outlets on weekends from 16 January to 7 February 2016.
PETRONAS contributes RM 20,000 worth of fuel to St. John Ambulance of Malaysia (SJAM) that would be providing emergency response services along the major highways this festive season. In addition, SJAM will be holding basic first aid demonstrations at selected PETRONAS stations on 30 and 31 January 2016.-BERNAMA