KUALA LUMPUR: Prime Minister Datuk Seri Najib Tun Razak today urged local farmers, breeders and fishermen to think ‘global’ in their marketing strategy.
He said they should for instance, take advantage of technology to market their products internationally.
“We must be global players, competing with developed countries; only then can we succeed and earn respect on the world stage. We cannot be satisfied with merely selling our agricultural products on the fringes as we have been doing all this while,” he said.
Citing water melon farmers who would simply market their fruits by the roadside in their area, he said when the supply exceeded demand, the price might drop to a level that would fail to provide an economic return to the former.
Najib said this while launching the Federal Agricultural Marketing Authority (FAMA)’s 50th anniversary celebrations at Dataran Merdeka here today.-BERNAMA