KOTA KINABALU: Honesty and value for money are Airworld Travel & Tours Sdn Bhd’s belief.
This and the total customers’ satisfactions policy created by the travel agent was rewarded when they received the Honesty Enterprise Award at the 13th Asia Pacific International Honesty Enterprise-Keris Award 2014 in Kuala Lumpur recently.
“It was an exceptional award for us as the performance of our company was judged and evaluated by the Malaysia Credit Bureau, an independent body,” said Airworld Travel chairman Dato’ Seri Winston Liaw who ventured in tour business in 1990s.
“We received letters from the Malaysia Credit Bureau at the end of last year, stating that our accounts were excellent,” said Winston who is also the president of the Sabah Association of Tour and Travel Agents.
Winston who began his business from a humble beginning recalled that in 1991, he was trying his luck to break into the just opened China international market.
“I promoted a holiday trip to China where I managed to get a group of 20 people from Kudat to join the tour with each person paying RM5,000,” related Winston.
“However, I discovered that it was not easy to convince them to join the tour organised by me in the beginning, because they don’t know my background. But luckily one of the customers named Ho Yit Cho, a school teacher from Kudat who happened to know my father-Liau Kon Siew.”
“Ho Yit Cho ensured the customers that my father was a reliable person and the honesty of my father had helped me to closed my first business deal,” Winston reflected.
“So in other words, integrity and honesty are two of the important assets I inherited from my father without which I would not be what I am today, according to Ho Yit Cho,” Winston said.
“I urge other tourism related associations such as taxi, hospitality, entertainment and even medical and property association to join the federation in order for us to share insider information to promote each other’s products.
Among others, the objective of the federation is to foster closer rapport and cooperation among the hospitality fraternity as well as exchange and share information on business opportunities, he said.-Sayangsabah